#gothaforce is a curated brand ... bringing together what we believe are the best players in the hobby ... around a common vision. such a partnership can only thrive on two essentials: mutual respect, acknowledging and valuing each other’s unique contributions ... and trust, protecting the relationship, especially as partners have placed some of their autonomy in your hands

#gothaforce is the frontline ... carrying that vision forward ... representing and defending the collective. it's an ambassador role that we don't take lightly. because there is no I in #gothaforce

many said not to do it. many said that historical accuracy is the only thing that counts. no less than nine of our schemes honor this ... to the letter ... to the best of our abilities

we could have played it safe ... instead number 10 breaks the mold. it's our shining star ... a japanese fantasy version that dares to push boundaries. maybe it divides opinions ... maybe it fails ... so be it. we believe in it and for us, that makes it worth doing

@gothaforce.com looks different ... by design ... because we believe buying scale modelling stuff ... should be as enjoyable an experience ... as buying a t-shirt

you visit a website ... and before you’ve even had five seconds to breathe ... a pop-up slams you in the face with a newsletter subscription. not @gothaforce.com ... we’ve deliberately deactivated such features. because courtesy means giving you the space to explore. because in the end, products should do all the talking

we are no fans either of bombarding you with excessive e-mails to grab your attention ... we try to restrict those to when there is something meaningful to say. we believe it should therefore be relatively safe to subscribe to our newsletters

#wabisabi ... or the acceptance that something is not perfect, transient, always subject to improvement, accepting peacefully the natural cycle of growth and decay. things are never perfect, especially not at the start.

3D printing plays right into this capability because batch size 1 offers that great ability to continuously improve a product. it would be a wasted opportunity to rest on laurels and not improve what can be improved.

we will say so using release notes, where we indicate what has changed, what has been fixed, and what is new.

smiling in sunny weather is easy. the true test comes when things go sideways ... when orders go wrong ... when parts are missing ... when the frustration sets in. it's inevitable ... mistakes will happen ... it's human

these are the moments of truth ... where you can experience how organizations see customer care. we try to own the mistake and make it right ... simply because that's the right thing to do

before there was certainty there was belief. early supporters placed their courage in us ... with their wallet ... but more importantly with their trust. and trust is something ... that can never be taken lightly

things never unfold exactly as planned, an unfortunate reality to keep improving ... at the very least, one owes transparency, and a commitment to keep everyone duly informed

we believe in give and get. you give trust, you get respect. you give support, you get commitment. because give and take is a deal. give and get is a relationship. and while what you get versus what you take might feel a bit more uncertain, it's often in the getting that the magic happens